Introducing GET:
Green Effective Tube
One billion toothpaste tubes are thrown out each year. Toothpaste tubes are unrecyclable and polluting. But people won’t stopbrushing their teeth. Between 1994 and 2010 in most of the countries this number rose from 30–62% to 50–72%.
A fully recyclable, and refillable packaging which looks like an ordinary toothpaste tube.
Transportable. Small. Electricity-free. Affordable.
Our solution focusedon minimal and easy usage. We came with the toothpastepackaging consisting of 3 pockets. One for water, one for toothpaste tabletsand toothpaste crushing pocket.
New toothpaste packaging was innovative. But isn’t it also too challenging for ourmorning routine? In the morning, we are in the hassle. Average population’s brushingis mere 45 seconds.
Challenge
How to convince peoplethat using environmentallyfriendly toothpaste doesn’twaste their time?
The new packaging needs to change people’s habits as minimally as possible. That’s why we moved from the round tube into the standard toothpaste tube shape.
A fully recyclable, and refillable packaging which looks like an ordinary toothpaste tube.
How does GET work?
Using GET for the first time, you don’t need to fill anything. Water is ready in a water pocket and tablets with your favourite taste and function in the tablet pocket.
Once having both compounds in the crushing pocket, crush a tablet between your fingers. Its coating is made from AGAR, and the crushing pocket from a soft plastic, therefore it is really easy to do so.
Give the tablet a 5-second massage...And voila! Your toothpaste is ready to be squeezed out. Push it on your toothbrush, just as you did so many times before.
How to refill GET?
Is GET empty?Pop in the closest drug store or opt-in for a monthly subscription service refill. It comes in a returnable plastic packaging. If needed, wash the inside of a crushing pocket under water. Screw out the lid separating the paste pocket from the water and tablet compounds.
Why to go for GET?
GET survives a lifetime. Thanks to the HDPE plastic’s durability, our recyclable toothpaste packaging can last forever. Even if you re-buy GET every 2 years, you save more than 19,2 toothpaste tubes by every purchase of the GET tube. Unlike toothpaste tubes, GET is reusable for years and it has a minimal impact on the environment compared to the usual packaging.
GET comes in a minimal packaging. 1 kg of paper and plastic waste or 30 g of safely recyclable plastic.
One billion toothpaste tubes can be saved each year.
GET. Green effective tube.
We wanted to find a solution which fits the needs of every individual, while avoiding the disposable tubes.
— KONTRA
Autoři
Research — Lenka Homolka
Design — Jan Petrmichl
Koncept — Adam Ondráček